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FridgeMate Case Study

A mobile app created for the purpose of helping college students manage their food while lessening food waste.

TOOLS

Figma / Fig Jam / Zoom

ROLES

UX Designer / UX Researcher

TEAM

4 Students

TIMELINE

Fall 2023 / 8 Weeks

01. Research + Discovery

Problem:
College students are often busy and still adjusting to independent living. As a result, food in their refrigerators are frequently forgotten and left to spoil. Organizing the fridge can become overwhelming and frustrating, and overall food management can make eating feel like a chore. 22 million tons of food is wasted on college campuses every year. There are many ways to help solve this problem, but we wanted to focus on an individual student’s fridge management and organization rather than focus on campus dining hall food waste. This specific project focuses on the fact that there are several college students who struggle to manage the food in their fridge. 
Proposal:
FridgeMate is an iOS app that allows college students to easily organize their refrigerators. I worked on a cross-functional team with fellow design students and computer science majors. My role involved shaping the product's vision, user research, and designing the site from low-fidelity wireframes to high-fidelity prototypes. 
Motivation & Goals:
My junior year of college I was struggling with food management and food organization. 

I was no longer on a meal plan and I was living in an apartment. For the first time ever, I had to prepare my own meals while living with three other people. Food would often get forgotten and end up being rotten in the fridge, people would buy duplicates of food taking up space in our already small fridge, and communication with roommates was difficult as full-time students with varying schedules. 

I was very much not alone in this shared frustration of fridge organization, so…

We set out on a goal to create an iOS app for college students that helps a user track food expiration in their fridge, keeping everything organized and easy to manage.

My team wanted to better understand university student's problems with food management. We targeted Rutgers University students, both living alone and with roommates. Everyone of these students were responsible for cooking their own meals. Students with roommates would have to share a refrigerator with someone else, adding layers to our problem.

We conducted a total of 5 interviews of Rutgers University students who lived in apartments with a refrigerator. Online, I conducted secondary research where I found other university student’s attitudes towards food management. I compiled our findings into an affinity map and found 2 key user personas.

User Research Affinity Map

Pain Points

After conducting interviews and doing user research, we were able to gain a better understanding of the problems that students faced when managing the food in their refrigerators. 

While we thought that the main problem would be preventing food from going to waste, another major problem was students found themselves at a loss of how to eat more healthily and what to eat. 

We focused on 2 major pain points:

1. Forgetting what is in refrigerators
Students use their memory in order to remember what is in their refrigerators. But, when a food item gets lost behind other items, students often forget what is in their refrigerator and the food expires.  

Opportunity Area: How might we improve the effectiveness of the food management and organization process so food is not wasted? 

  • Input food by expiration date and food type
  • Students will sometimes take photos of expiration dates or write down when a food item will expire, but these data points can get lost. Having a designated app where students will get notifications and updates about their food will help students better organize their fridge.
  • Seeing food items that are about to expire will help students remember better what ingredients need to be used first and what ingredients can be used later to cook.

2. Effective meal planning
Students often feel guilty for not eating more healthy, most have a want to eat less food that is considered junk food. Students also feel guilty when their food goes bad and they have wasted their food. 

Opportunity Area: How might we increase the use of certain foods before they expire so students can feel more confident in what they are eating?

  • AI incorporated tool
  • Students will be able to tell AI what is in their refrigerator and ask what can be cooked with these specific ingredients. AI will generate a recipe that will help students with finding a recipe with the ingredients in their refrigerators.

With this research, we revised our initial hypothesis: University students want a convenient and effective way to organize their refrigerators, but can’t do so because...

  1. Students want to eat more healthy and be more conscious about the ingredients they use to cook
  2. There is a lack of memorization when it comes to current food organization and management

User Personas

Initial Hypothesis:
Before doing research, we made some assumptions about how college students organize their refrigerators based on our personal experiences and came up with a hypothesis for the problems that students are facing. Students want to find a convenient and easy way to keep track and organize their refrigerators but can’t do so because…
1. Students lead busy lives 
2. Students are new to food management and preparing food alone

While I interviewed college students, this app can be used by anyone at any stage of their life. Food management and organization is a useful skill to anyone of any age.

02. Ideation

Discovery:

User Flow + Lo-fi Sketches:

With the features I ideated based on user pain points, I mapped out a user flow of a student managing their fridge.

Main Purpose of App: Organizing your fridge 

This app aims to help students organize their fridge, but this can manifest in many ways. Based on user research, user problems points to these solutions: 

1. Keeping track of what is in your fridge
The main problem for people was forgetting what food was in their fridge and when that food would expire.

2. Recipe Creation
People would get overwhelmed by the ingredients in their fridge and not know what to make with these ingredients. Knowing what to do with food is part of keeping a fridge organized.

Exploring Design Choices: 

1. Camera Feature
Allows for users to streamline putting what food they have in their fridge into the app. If people have to manually put everything into the app each time they get groceries, it will make users not want to even bother.
> The idea is the app will scan the food, read the data of the expiration dates, and put that data into the app to track and remind users of when food goes bad.

2. Food Filter Feature
If a user wants to find a particular food, they can search it or use a filter to find a particular group of food.

3. Chronological Order for Expiration Dates
The main point of the app is to track food records and dates, the app will have the food that is going to expire the soonest at the top.
> Reminders can be set up so users get reminded by the app about a food about to expire.  

4. Recipe Maker
User research points to people not only struggling with managing food, but knowing what to do with food. Having a database where users can input ingredients to create a recipe will help minimize food waste.

03. Design

High Fidelity Photos

Reflection:
I would do more research if given the chance. This app can be helpful not just for college students who need to learn how to manage their fridge, but also for adults. For the future, I would conduct more user research. I would interview more people. There is always room to learn and grow a product. This is only the beginning of my journey with creating products for users.  

Another thing that needs to be done is usability testing. Unfortunately, my team did not do this but that does not mean I cannot do this in the future and make the app even better.